Running your dental business may be your primary focus if you are a dentist. However, you can’t forget about your website and neglect it at this time. Your website might be the first thing people see in today’s modern world. This means that it is your business card, and you want it to be something that gets you new clients.
However, if no one finds your website, it can’t serve that purpose either. That is why having good SEO is so important. SEO may be a foreign concept for you, but it doesn’t have to be complicated. With this easy beginners guide, you will be well on your way to having your website bring in lots of new potential clients.
Basic Information
Before going into how to do SEO, we will give a brief breakdown to help you understand it better. SEO stands for search engine optimization. This is used to help rank sites and control the order in search results, such as Google, Yahoo, or others. Optimizing your website to cater to what search engines are looking for helps your site show up closer to the top of the first page of the search results.
From your searching, you probably can see how important that is because when you are researching something, you probably click one of the first few links. Most people are like you and do the same thing. Don’t worry, though; using the following tips can help optimize your website for search engines, and as you will see, most of the things are practice good websites do anyway.
People First
So, as you do in your business, you probably put your clients and their well-being first. Well, with SEO, this is also an important concept. There are no magic words or formats to trick search engines into ranking your site higher. Instead, most search engines look to see which ones are being visited more, and by providing good quality information, this will be your website.
You want to write things easily understandable by a basic visitor to your site. The information should be informative, practical, and engaging. These people will stay on your site longer and click on other articles if you do. This will help your site rank higher. If you are writing to stuff keywords in and your content doesn’t make sense or is hard to follow, visitors will notice and move on to another site.
Proper Keyword Use
Talking about keywords, however, they are essential. You naturally want to use them and fit them into the website or blog post. The best practice is to target a few phrases for each page or post so your information doesn’t get overly crowded with keywords. When people read your content, you don’t want them to notice the keywords, but you want to phrase them so that the search engine will.
Also, it is essential to remember that broad keywords are used a lot and, therefore, harder to rank your site targeting them. The more narrow the keyword, the easier it is to rank for that target phrase or word. For example, if you are trying to rank for the keyword SEO alone, it will be tough because many people use it. However, if you are trying to rank for the best ways to use SEO in dental marketing, it is easier to rank for this phrase because it is narrow.
Before writing, you should think about your keywords and what you want to target. It would be best if you also researched commonly used search terms. Again, this all ties back into putting people first and thinking about what people might search for and then writing content that fits your site to cover these topics.
So, as you can see, basic SEO isn’t complex. If you write for the people visiting your site first and answer the questions they might have with good content, you are already applying the basic principles of good SEO. These tactics though good, do only scratch the surface of SEO, and it does go deeper. Things such as backlinks and media content are also important.